The Diffusion of Innovations Theory by Everett Rogers
explains how new ideas and technologies gain attraction and are
popularized/diffused. The theories say that people also decide if innovation is
popularized and when. for each innovation there are five types of categories of
people vital to the process of its outcome in the marker, successful or not
successful. Out of the five categories, the first two and specifically the
second one is what I will touch upon for the most part. The first category is
the innovators, they are the first people who want to try the innovation
because they are truly interested in the new idea. They are very willing to
take risks, and little is needed to persuade this population to persuade/appeal
to them. The second category is the Early Adopters, these people enjoy
leadership roles and are aware of change and that they need to change. They do
not need much information as well besides maybe a manual or some information. A
great application for this theory is the rise of Facebook and how people came
to it, specifically the early adopters. Facebook was a newly created social
media website at the time of its release. The interface was ahead of all the
others competition it had because it was made by the right people, being
college students. The early adopters recognized that it was better than all the
other attempts out there at the time, and that is why they jumped on the band
wagon so soon. The product was well developed and simply ahead of all the
competition, so the early adopters were attracted to that. This gave the
product attraction which led it to become the main social media website for all
ages. The only negatives I could possibly see from Facebook's upcoming are the
usual claims of how it distances people from interaction, but I don't see any
problem with the spread of the product overall. I think that it is perfectly
fine and deserved that Facebook is as popular as it is today.
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